Now is not the time to buy a printing machine to walk the world, printing companies need to use their brains to add more elements - creativity. This kind of creativity is not only the innovation of thinking, but also the broadening of the business scope through technological transformation of equipment. Digital printing adapts to the needs of the market for smaller and shorter prints, and because of its environmental protection and cost-saving features, it has become an inevitable trend in the future printing market. At the same time, digital printing has opened up a variety of unexpected "creatives" for traditional printing companies in its unique digital way.
CTP is the "key" to open the door to digitization
When it comes to the creative industry in the printing industry, people first think of cultural and creative industry projects, such as art reproduction, factory creative transformation, and enterprise multimedia form trials. Each type has a typical representative enterprise and is supported by the state.
In addition, the digitalization of digital printing equipment has also opened up more possibilities for enterprises. Moreover, as a new profit point for traditional enterprises, it can bring differentiated competitive advantages to enterprises. The addition of creativity can enable enterprises to escape from the competition and create new added value. Roger said that whether it is possible to provide personalized products and innovative products in the future is the key to whether printing companies can win the commanding heights in the competition. But the premise is that the digital technology is fully recognized and accepted.
Roger believes that the CTP computer plate-making machine is the "key" to lead traditional enterprises into the digital field. Because the installed capacity of domestic CTP has entered a peak period, many companies have begun to understand the digitalization and understand the digital workflow from the introduction of CTP. But there are also some printing companies that don't know how digital printing is a process. They haven't gotten involved in digitalization, so it's hard to talk about innovative applications of digital printing equipment. After entering the digital realm, companies are more likely to accept digitalization in their minds. Later, with the continuous updating of digital printing equipment and technology and the application of a large number of devices, it will bring more differentiated “creatives†to print, and thus enter other fields.
Precise positioning is the basis of creativity
It is a good thing to introduce digital printing equipment to improve the traditional structure of the company's products and to join the creative industry. However, Luo Jie also said that blindly launching digital printing equipment is not the best policy. The creativity must be based on professionalism. Enterprises need to accurately select their own. Positioning, and then innovating, because different types of enterprises, different equipment used also make their innovative application models different. For example, the needs of commercial printing, wide format, digital printing, etc. are different. Only the positioning can be used to maximize the effectiveness of the equipment. As Bai Qi, deputy general manager of Beijing Qiliang Hyde Co., Ltd. said, no company can do any product, and it will always be focused, so it is important to understand clearly.
Luo Jie said that the introduction of digital equipment can not only be used to carry out commercial printing business, but also can be used to carry out personalized video business, multi-purpose, so that the enterprise can be transformed into a graphic production unit from a single production factory. Not only the printing of personalized hardcover books, but also the printing of personalized posters, photo albums, calendars and other products, to achieve multiple functions of a factory. This is an innovation in the high speed of the original field.
Penetration medical field is not a problem
In the creative application of professional fields, according to Luo Jie, Canon's professional digital printing equipment is penetrating the medical field, breaking the tradition of filming only after filming for many years, and converting the output after filming to paper materials. As the output part of the medical solution, the technical difference is that in addition to the traditional yellow and black color, the ink cartridge is added with a transparent color, which can not only reflect the black and white film but also the color film. According to reports, some hospitals in Zhejiang have begun to adopt this method.
The paper material replaces the traditional film material, which greatly saves the cost. From the perspective of recycling, it is also greener. The Canon staff said that the first thing to change the traditional way is to change the existing ideas in people's minds.
Can reflect the new ideas
In addition, in the exploration of personalized "outer packaging", the reporter saw the mini (mini) car packaged after the creative printing products in the "Printing Creative Factory" exhibition of the Canon Expo held recently. The license plate was named "PrintingCar" (printing) The car is printed with a large-format paper decoration with a personalized pattern. After pasting, the world's unique mini car with a personalized shell was born. This new printing method is fast, fully reflects the individual elements, and is low-carbon and environmentally friendly, reducing waste and changing with new ones.
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