In the field of space design, ceramic tiles are a very important design material. Although many designers are very familiar with them, they have always felt that the relevant material technology is developing very rapidly, and their cognition needs to be constantly updated, especially with China in recent years. In pursuit of the world's frontiers, ceramic tiles have increasingly achieved many unexpected application effects, greatly boosting the expressiveness of design works, and it is worth knowing and researching.
Source: Design at the forefront (ID: DesignFrontier)
Design must understand the aesthetic label of the user's mind
In the previous period, we interpret a ceramic tile brand “Owenlai plain modern brickâ€, which was followed by a large number of designers and users. This heat should be said to be from the changes in the consumer market. The consumer market audience has changed suddenly, the masses have disappeared, and the circle has appeared. Everyone has turned to aesthetic characteristics, value labels and other personality characteristics. After the formation of the new consumer circle, design and selection of materials have increasingly emphasized the characteristic subdivision, just as Owen Lay emphasizes aesthetic design. The tile brand is catering to the aesthetic trend of the new generation with its specialization characteristics, so as to achieve the general powder absorption effect of the net red.
When talking about the new generation of consumption, the more commonality is the pursuit of design quality and refined materials. China’s 20 million middle class has set off consumption upgrades with a deeper international perspective, such as plain color, minimalism, and Nordic style. Beginning to spread to daily life, MUJI, Atour Hotel, Apple, Owenlai and other brands have become the symbol of new consumption trends. The high-grade gray, simple, fine, and international models represent the preferred direction of the fashion group. .
Humanization is the core of all design
Industrial design is an important force to promote space decoration design. For example, ceramic tile products are a typical representative. After the early stage of pure functionalization, the R&D design of ceramic tiles pays more and more attention to human characteristics, such as Owenlai plain modern. Brick product innovation practices place a strong emphasis on the user experience.
Owenlai's products are widely known and have always emphasized the details of humanity. The so-called details are actually the feeling of the scene of life, which is the source of spatial quality. Tiles are home building materials that are in high contact with people. The technical parameters that affect the comfort of users experience are a series of product evaluation indicators such as light sensitivity, touch, anti-slip, gray scale, etc. The tile products after the modern ceramics process have been increasingly Technology.
There are many research topics in the Owenlai product laboratory: how to adjust the brain pressure in the gray tone color, how the tile contact surface feels the similar effect of the skin, how to control the anti-slip characteristics in the parameter range that is safe and comfortable to walk..... The series' sense of the microscopic details of human settlements will be transformed into product realization.
Good design is very emphasis on microscopic sense of body
The new product design concept gradually makes the current consumer group get a higher quality sense. The Owenlai brand proposes that the product should not educate the user, do not try to push the usage mode to the user, the design should follow the user's habits, conform to the user's subconscious, and let the user in the product. Naturally feel comfortable in the process of use, so the humanized details of bits and pieces are actually hidden by the product designer into every part of the product. The professionalism we have seen from us is actually the product design dimension that can bring satisfaction to consumption.
For example, why are owners willing to pay for the design? Because they believe that the designer is professional! The professionalism of the designers comes from their long-term deliberation in the repeated study of design and materials. The so-called 10,000-hour theory is to precipitate the microscopic sense of the product with time. It is reported that Owenlai polishing products are extremely patient and persevering. The product version will undergo repeated fine-tuning of numerous obsessive-compulsive symptoms from details such as texture, color, touch, light and function. It is necessary to find a very comfortable body. effect.
The era of the powder is the ultimate in user experience
Designs and products that are good at understanding user needs will quickly achieve word-of-mouth, and this difference is even more felt after China entered the Internet era. The power of users is extremely powerful. Once users experience high-end satisfaction, they are often difficult to give up, and will become a loyal fan of some brands and a power of word of mouth. There is a good example in the modern bricks of Owenlai. The distinctive modern tonality and detail quality of Owenlai products directly changes the material selection criteria of many consumer users, forming the group effect of the new generation of quality consumption, and even After many designers use this brand of products, they are addictive, because the choice of materials from the choice of design to the pursuit of the current life philosophy is the same.
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