China's POS machine market enters the sprint phase

In the usual sense, we should refer to POS cash registers. Whether it is 7-11, Haode convenience or a large supermarket such as Lotus, such electronic terminal devices can be seen everywhere. But in China, what people talk about most now is the most demanding tax-controlled cash registers with strong Chinese characteristics (pos machines with tax control functions added). Since the introduction of tax-controlled cash registers into the market in 1997, many analysts believe that this will be a big gold mine full of opportunities. Optimists have good reasons: Nearly 30 million companies in China need to use tax-controlled cash registers, so the demand for tax-controlled cash registers in the country is about 30 million to 40 million. According to the unit price of a tax-controlled cash register of 2,000 yuan, the total market value can be as high as 60 billion yuan, catering touch screen cash register. If coupled with the related hardware and software, equipment, services, training, etc., the tax-controlled cash register field will form a market of at least 200 billion yuan in 3 to 5 years.

The Chinese market has begun to sprint, and many applications have pushed the POS machine to leap globally. There is no doubt that the Chinese POS machine market is hosting huge business opportunities. But unfortunately, people have prematurely estimated its development. The early tax control machine market was in chaos because there was no corresponding standard. Until 2005, the Ministry of Information Industry of China began to issue tax certification machine terminal manufacturer qualification certification. The number of companies that obtained the first batch of relevant certifications was 88. Since then, many companies have joined the ranks. So far, the total number of companies engaged in related product development has exceeded 150.

The Chinese market is already in the final stages of preparation. What is embarrassing is that the supermarket cashier system, although the market is like a river, but the data show that even in 2007, the annual tax control machine bidding is not more than 200,000 units. Compared with the annual demand of 5 million units predicted at the beginning, such data is obviously too shabby. Some tax control machine manufacturers with weaker strength or single product began to withdraw from the market, supermarket software. “More than half of the more than 100 manufacturers that have passed government certification have closed down or voluntarily withdrawn from the market.” However, with the acceleration of government information construction and the implementation of the Golden Tax Project, the prospects for the Chinese POS market remain It is favored by many market participants. At present, the market size of POS manufacturers in China is still relatively limited. However, with the maturity of the domestic financial acceptance environment, it is expected that the POS market will grow substantially in the next few years. For example, the UnionPay POS machine is only used. As of the end of 2004, UnionPay has only 450,000 POS machines, but UnionPay has planned to increase this number to 1.2 million units by the end of 2008, which means nearly 30% of the composite. growth rate. The growth potential of the Chinese POS and touch screen market is particularly impressive. The tax control machine market will also be out of a state of depression. Six provinces and cities such as Shanghai, Beijing, Hunan, Dalian, Changchun and Guangdong have completed the bidding project for the tax control system, and other provinces and cities are expected to complete the bidding work in the near future. In view of this, LeslieLeong, senior director of the Multi-Systems Application Center of STMicroelectronics in Greater China, said: "China's tax control business will likely achieve mass production in the short term. The 2008 Olympic Games and the 2010 World Expo will promote this. The market is growing rapidly. The tax-controlled cash register market, including the silver tax machine, will grow to 10 million units in the next three to five years.” The Chinese POS market is in the final stages of preparation.

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