36-year-old had previously reported on skiing vertical media and O2O's snow network. Recently, Snow Time founder Zhang Youjia revealed to 36th that they had just received millions of financing from MicroSports, and they have made great adjustments to their business.
Like many snowboard entrepreneurs, Xue Shiwang also cuts in from the vertical media. In the snow, information on the net is relatively partial to professional sports. This is its characteristic. However, the population base of skiing in China is still relatively small, and the value of the media is not so significant. So Xueshi has done a ski O2O business. It wants to use the media as an intermediary to attract skiers and provide them with accommodation, transportation, and coaching. Etc.
Zhang Youjia said that their ski O2O business is doing well, but due to the heavy labor costs, the profit is not ideal. However, while running this business, Zhang Youjia discovered the pain points of the ski resort. Zhang Youjia said: “The problem with ski resorts is that many ski resorts are built earlier, and they are not very smart and Internet-based, which restricts their development.â€
Zhang Youjia gave me a simple example. He said: "In theory, there is no upper limit to the capacity of ski resorts, because it is mostly built on the mountains and has a lot of space. China's skiing industry is also growing at a high speed, and skiers double every year. So, ski resorts. The key to improving the carrying capacity is actually the service efficiency of the hall: how many people the hall can handle and how many customers the ski area can have.â€
However, according to Zhang Youjia, there is still a lot of room for the efficiency of the Chinese ski resort lobby. He said: "A lot of users buy tickets online, but they can only take paper tickets in the lobby, and they have to go to the front desk to get snow cards. This increased number of procedures has greatly reduced the efficiency of the hall." Why can't you use a mobile phone? Admission? Zhang Youjia said that the low temperature environment of the ski resort determines that there must be snow cards.
There is a company in Austria that specializes in issuing tickets for ski resorts. However, it has not done well with the Internet. Secondly, its price is very expensive in China, reaching more than 200,000. So many ski resorts are not equipped with this equipment. The recent acquisition of a small hardware company by Snow Times.com has developed and replaced products with a price of only 40,000, and surpassed similar companies in terms of follow-up services and Internetization. Zhang Youjia said that their smart devices have sold more than 70 sets, and in the future they are ready to enter the ski market in Japan and South Korea.
According to Zhang Youjia's description, I feel that the field of smart devices in ski resorts is a promising market, and its low-temperature environment does require special equipment support. Zhang Youjia also said that the laying of smart devices will also help them reduce labor costs and make their O2O business more profitable. Zhang Youjia hopes this can help him achieve a big closed loop.
For the selection of the capital side, Zhang Youjia said that he valued the accumulation of micro-race sports in sports marketing: “We also hope that through hardware, ticket sales for ski resorts will be integrated through Internet tools and then distributed to various ticketing websites. It will be possible to further increase the drainage efficiency that is of vital importance to the ski resort. The cooperation with MicroSports will be beneficial to our realization of this goal."
This article is reproduced from 36Kr
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