The establishment of printing ink brand (I)

With tens of thousands of printing companies in the country and increasingly fierce market competition, only products with a brand image can make more and more discerning consumers satisfied. Enterprises that do not create brand names can only be placed downstream and can only win Less market share may eventually go to decline. Establishing your own brand is a common feature of all knowledgeable entrepreneurs. If your brand does not ring, there will be no prosperity for the company and there will be no future for the company.

It is well-known that there are brands and famous brands that have a market; there are markets and users that can only benefit. In today's increasingly homogenized market environment, it is more and more difficult for manufacturers to emphasize the differentiation of similar products in terms of features, quality, and price. The competition tends to be brand competition. The ink product is a semi-finished product concept in an intermediate state. Its consumers do not "use" the product themselves, but "enjoy" the product. Compared to other finished products, the technical service and finished product (filming) are guaranteed during this period. The key role. Therefore, we must adopt a marketing model that integrates products, technologies, and services so that end-users can be assured of the direct benefits of products, thus creating the ink industry’s own brand.

Creating a brand of printing ink is closely related to the creation of a printing brand. The ink to achieve the desired decorative protection depends on three factors: good ink quality, proper selection of materials, and meticulous printing art. As the saying goes: three-point appearance, seven points dress, and for the printing industry is a three-point ink, seven-point printing art, which explains the status of print art, print management in the quality of ink works and role. 90 points of ink, after careful design printing, can achieve 100 points engineering effect; 100 points of ink, if there is no scientific process and management in the printing process, each process is sparsely controlled, the final project may be 90 Points, 80 points, or even failed. Many ink industry experts believe that there are so many inks in the country, but good printing projects, especially those with long-term printing protection, only account for a small percentage. The reason is that the development of the printing industry lags behind the development of ink products. The number of printing ink manufacturers or printing ink agents extending into the printing industry is small, and the phenomenon of “corrosion” in the printing industry has not yet received sufficient attention from the people. The brand name of domestic printing arts can be said to be blank compared to the name brand of ink products.

From the ink to the formation of colorful prints, the current status of the domestic printing art market analysis, to achieve the formation of this process are mainly the following.

(1) Printing ink products - distributors - printing arts - printing engineering - end customers.

(2) Printing ink products - printing art - printing engineering - end customers.

(3) Printing ink products - printing companies established by ink manufacturers themselves - printing engineering - end customers.

(4) Operators - Self-manufacturing small-scale printing ink production plants, producing some products, selling themselves - printing construction - printing engineering - end customers.

(5) Printing Construction - Self-manufactured printing ink production plant, producing some products, insufficient to buy in the market - Self-made printing project - end customers