Nowadays, WeChat has become popular with the popularity of smart phones, mapping to the home building materials industry, it is manifested that both the store and brand merchants have begun to actively try WeChat, an emerging marketing channel. However, cabinet merchants said that although WeChat marketing is one of the current priorities, the main purpose is to use WeChat to communicate with consumers. A variety of interactive methods are the first step in marketing.
Push subscription information
The subscription number is consumer push information, which also includes information that the consumer selectively receives. For example, the European Home Group subscription number, after opening, there are also "product information", "point me to be polite" and other sections, in the dialog box to reply to different numbers can get targeted information. Push information can also include some classic quotations, which in turn form a culture that deepens consumers' perceptions of the business.
Forming a service interaction
Service numbers are more interactive in their use. The service number of the home furnishing company, such as the Nature Home flagship store, provides a “golden nanny†service that helps consumers follow up orders and enhance the interaction between consumers and businesses and products. According to industry insiders, WeChat still has many limitations. The subscription number and the service number are somewhat different in function. The two numbers are more functional at the same time.
Online event landing
The way WeChat marketing changes at any time is very flexible. There are also different types of marketing at different stages of WeChat user needs and their own renewal. Online activities need to be grounded to attract consumers. When accumulating users in the initial stage, there are scan code gifts and group red envelopes. In the future, in order to expand the influence or conduct e-commerce activities, there may be forwarding gifts and WeChat payment.
When talking about WeChat marketing, people in the industry said that the launch of WeChat red envelopes and other activities is only to hope that consumers can pay attention to the company's WeChat after entering the store, rather than selling products. Although there is no real sales at present, cabinet companies are more optimistic about the future of WeChat marketing. In the long run, consumers who add WeChat, even if they only look at them occasionally, will deepen their understanding. If there is an uninterrupted update, they will attract the attention of consumers. "This brand is also a kind of publicity."
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