With the profound changes in the consumption pattern of the household building materials consumer market, the integrated, customized and personalized whole wood home business model dominated by high-end consumers is gradually recognized by more consumers, the single home products. Franchise stores will gradually lose their competitiveness in the market.
Compared with the single-home store, the whole-wood home enterprise has the outstanding features of complete product line, uniform style of home products, one-stop consumption and unified after-sales service guarantee. It will become a franchise with the whole wood home as the core business. The biggest advantage of the store.
The whole wood home advantage is highlighted
The wood-based home consumption business model has been very common in developed countries such as Europe, America, and Japan. In China, Beijing, Shanghai, Guangzhou and other first-tier cities have also rapidly formed and begun to take shape. The reason why it is favored is that the whole wood home meets the needs of the current urban consumers' home improvement purchase: saves money and effort, can not only meet the matching of household products and the overall style, but also achieve one-stop consumption and Carefree after-sales service.
First of all, the whole wood home mode allows home improvement consumers to buy all the matching household products in a franchise store, eliminating the trouble of selecting in different brand franchise stores; secondly, because they are products provided by the same brand, their different products The style can be personalized and matched, and the third is to ensure uniform supply in a reasonable supply cycle. There is no problem of uncertainty and extension of the supply cycle caused by different brands of homes. One-stop shopping; Fourth, the whole wood home enterprises have high requirements in terms of enterprise strength and product quality, which also relieves consumers of after-sales maintenance and other aspects of worries.
Trend pioneer - Huahe whole wood home
The benefits of whole wood homes to consumers are self-evident, which is why the whole wood home has gradually become popular in first-tier cities. However, the rise of the whole wood home is a powerful challenge for many domestic home furnishing companies - perfect product line, high quality product requirements, mature channel system, logistics network throughout the country and professional service team. Wait, for a single-family home business, it is an insurmountable gap.
As the leading brand in China's home furnishing industry, Huahe Group has a history of nearly 60 years and is the largest manufacturer of household products in China. After years of accumulation and continuous growth, Huahe, which maintains its products and brand leadership in a number of individual product markets, has developed into the most important wooden door, solid wood furniture and wardrobe product production base in China, with the overall production capacity ranking among the top in the country.
In the autumn of 2013, the new plant with a total investment of 550 million yuan will be fully operational. The new factory is fully equipped with the world's leading woodworking machinery manufacturer--the advanced equipment of German Hammer Company. It is the first and only ultra-large-scale automatic wooden door and window production line in Asia. At present, Huahe relies on the mature product line and channel advantages of Huahe Group, focusing on integrating its superior resources, and making clear “whole wood home†as the strategic development direction of the company in the future.
In terms of products, Huahe Furniture is a famous brand in China and a well-known trademark in China. It is the traditional business of Huahe Group and the first-line brand of China's furniture industry. Huahe Wooden Door is the leading enterprise in China's wooden door industry and the leader in the field of high-end wooden doors. The brand has great influence, strong product advantages and comprehensive strength. Huahe Wardrobe is a new force in the field of high-end solid wood custom-made wardrobes. It has the same style and perfect matching with Huahe Mumen in product style. In addition, Huahe Group is also the main exporter of domestic solid wood cabinets, which has been sold to the United States for more than ten years.
Not only the channel is perfect, the brand is strong, the products are excellent, and the styles can be consistent and matched, and relying on mature customer service and logistics system, we can realize customer service and distance distribution work nationwide. It can fully meet the needs of high-end consumers in China in terms of product compatibility, personality, consistency, and one-stop service. This is something that no other domestic enterprise can do.
The whole wood home is in the ascendant. For the Chinese home decoration market, whoever can accurately grasp the changes in consumer demand will be the leader in the fierce market competition. Undoubtedly, Huahe has already stood on the commanding heights of the entire industry.
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