Home consumption market is getting hot, the north is wide and soft, and the consumption is super hard.

With the popularity of the home improvement market, the home consumer market is gradually getting hotter. The consumer's sense of home is not only to meet the decoration in the space sense, but also to pay attention to the overall atmosphere of the family. "Curtain is the most representative soft clothing, and now, consumers have accepted a variety of soft decorations such as decorative painting, ceramics, floral green plants, lighting, ornaments, etc., and consumer demand is gradually growing." An industry analysts analysis.

Beishang wide soft consumption consumption super hard

It is understood that in the current home decoration consumption in Beijing, Shanghai, Shenzhen and other places, the consumption of soft-packed has far exceeded that of hardwear, and the market is still expanding. As soft decoration gradually becomes a hotspot of consumption, its development will no longer be a single sale of a class of products, but through the overall design and matching, the sale of space, and more emphasis on the flexibility and randomness of decoration, the design of soft decoration In addition to giving consumers a different visual experience, it will also bring a new home experience.

As the soft-packing market continues to heat up, investors have seen the prospects. The person in charge of Red Star Meikailong International Home Furnishing Chain said that many owners pay more attention to hardwear during the renovation, and the soft packs are considered less, and they are not intended to be consumed at one time. This part of the market is slowly released. He believes that a large part of soft-packed products are non-essential items such as ornaments, decorative paintings, and even lazy sofas. In the case of limited capacity in the furniture and building materials market, the store will continue to explore the consumption potential in this area.

In addition to the hypermarket soft shop is also popular

The reporter visited the major home building materials stores in the city, and the traffic volume in the soft-packed areas such as curtains, wallpapers, and furnishings was significantly higher than that of the furniture and building materials. Not only hypermarkets, but also small shops with soft decorations are also welcome.

Located in a ceramic soft-pack shop near Gaoshengqiao in Chengdu, Mr. Zhang is checking out the new ceramic products. "Our ceramics are all foreign trade goods, styles and designs are very novel, and there are quite a lot of people to buy." In the past three years of doing ceramic business, Mr. Zhang told reporters that his personal feeling is that the public is paying more and more attention to family decoration, especially Recently, he has to run at least once a week in Guangzhou, and Mr. Zhang plans to open another store in the west of the city.

Consumption needs to guide 80, 90 after the main consumer

According to industry analysts, the Chengdu soft-packing market is still in a state of decentralized lurking. It is represented in the counters of department stores such as the Pacific Ocean and Ito-Yokado, or in the home building materials such as Red Star Macalline, Fussenmei, and Meikemeijia. The professional soft-wear market Chengdu Art Exhibition Center was also opened last year, and it will take time for the market to mature. However, it is unquestionable that soft-packing consumption has gradually moved from department stores to home stores and then presents professional soft-clothing stores. This is the performance of the soft-packed consumer market.

Chen Hao, the person in charge of the soft decoration of Benson·Liuku, Chengdu Art Exhibition Center, is one of the earliest soft-pack operators in Chengdu. He told reporters that soft clothing first appeared in hotels, and the hotel must pay attention to soft furnishings in an elegant and comfortable environment. In the past, ordinary consumers did not have the awareness of soft clothes. For example, a curtain of a citizen who lives in a small building may be all soft. Therefore, for the older generation of residents, the consumption of soft clothing market needs to be guided. As far as the situation in recent years is concerned, especially the real estate market has developed rapidly, and a large number of soft packs have been applied between models. Consumers have begun to pay attention to soft furnishings. He analyzed that with the improvement of people's living standards and aesthetic needs, the main consumer of soft-packing is mainly after 80s and 90s. “This is a group of young people who value the quality of life and taste. The accelerated pace of work makes them have a strong desire for the comfort of their home.”

Source: Qijiawang