Throughout November, Anheuser-Busch in St. Louis, USA, is promoting a metal red aluminum bottle and a 12-ounce aluminum can for the NASCAR (National General Motorsport Association) car. Rally’s official wine, Budweiser, uses a number of racing patterns, including NASCAR race driver Dale Earnhardt Jr., his No. 8 racing car and logo, checkered flags and his signature.
The bottles are red-colored and have been on the market since July, with four bottles per box and fifteen bottles per box. Dale Jr.'s image had previously appeared on Budweiser's plastic and shrink-wrapped bottles as well as 16-ounce cans, but it was the first for him to use it in Budweiser's main packaging and aluminum bottles. Times. These aluminium bottles are produced by Exal, which is produced by Anheuser-Busch (AB)'s own company, metal Container (314/957-9500).
Earnhardt said: “I really like these new aluminum bottles. It makes the cool Budweiser beer look even more cool. It's fabulous to print the number “8†on them. I used to see my name in Budweiser’s. The packaging always made me feel embarrassed. Now, we can concentrate on competing for this year's trophy. I hope this special packaging can boost morale for our fans and help us win the championship."
The image of Dale Jr., the racing car, and the red No. 8 pattern will add a lot to the 12-ounce Budweiser beer cans. It will be limited to selling in the competition area within 30 days of the last 16 games of the NASCAR Nextel Cup season. The project began in Indianapolis on July 10, ahead of Allstate 400 on August 6th. . Anheuser-Busch's Budweiser Marketing Director, Randall Blackford, said: “Budweiser and Earnhardt Jr. have achieved tremendous success both in the field and in the season. They will be the Budweiser 8 and Dale Jr. Blending into our packaging design is a wonderful way to celebrate this success."
Source: Packaging Expo
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