Since the state promulgated the general technical conditions for children's furniture in August last year, the children's furniture industry can be said to have undergone a reshuffle and purification, standardized the operation of many enterprises, and put forward corresponding regulations and requirements for product research and development. A strong shot for the consumer. In the past, the safety and environmental protection that were used as selling points are now the minimum standards for products. They are the basic conditions that everyone must satisfy. Then how will each company gain a place in the competition? The author visited the exhibitions in the spring and spring, and extracted some highlights to share with you. At the same time, I also used some weak signals to predict the development trend of children's furniture in the future. For more details, please stay tuned to the 2013 Furniture Trends White Paper.
Looking at this year's youth and children's furniture market from a material perspective, you can find:
1. The share of panel furniture has increased significantly compared with last year. This part of the product is mainly aimed at the second, third or even third and fourth grade markets. This phenomenon is also in line with the development of the overall furniture market in China and the development of urbanization. The low-end market is a blue ocean.
2. The share of board-and-wood furniture has shrunk sharply from last year, maintaining a level of 1/4. This is a rational return.
3. The share of pine furniture increased slightly, approaching 1/4. Under the general environment of promoting environmental protection, consumers' preference for pine remains the same.
4. Other solid wood furniture, mainly hardwood materials, has doubled its share compared to last year. Analysis: In terms of price, the combination of board and wood products is the largest area, the material of the solid wood part, the decoration method and the terminal packaging effect will determine its price and grade. The area where pine products cross is second, and the competitive advantage in materials is not so obvious. Most manufacturers tend to be Finnish pine, so the competitive advantage lies in materials, quality technology, theme, growth, story, and The higher price/performance ratio of the mid-end market is still an advantage. The high-end market is more concerned with added value, not just selling products. Due to its ease of processing and material advantages, panel furniture will still be a strong competition in the middle and low end, including the mid-end market. In addition to the price/performance ratio, the new decorative techniques to cater to young children and the overall atmosphere will be the selling point of the future. Hardwood products, mainly including birch, boxwood, ash and other materials, these products are exquisite in style and stylized, mainly for the high-end market. It can be said that it is a luxury in the furniture of young children.
Pine wood
Most manufacturers of pine wood choose Finnish pine, the color is refreshing, the texture is beautiful, and it is not easy to yellow; nearly half of the surface finish is selected to retain the true color, highlighting the texture of the wood itself; 1/3 chooses the whitewashing effect of the wash, and some provide one Two colors, both natural and washed white can be used; it is also worth mentioning that the increase in color in the local or large area of ​​pine becomes a trend, which also caters to the love of children and children.
Highlight 1: The adult suite brand is coming strong
Following the launch of the pine brand Hanibeibei last year, this year's show, Huari Home launched a new pine brand blue tribe, with the youth story furniture as the starting point, the window-type products displayed boldly, while adding abacus and multiplication. And other puzzle elements have attracted a lot of attention. The fairy forest has also launched the castle kingdom of the pine series. Adult suites are housed in the field of children's furniture, with the help of relatively mature wood processing techniques and the branding effect.
Highlight 2: Theme-oriented style diversity
When the pine products were first introduced to the market, the texture of the wood was very clear because of its natural finish, which gave a very natural feeling. Therefore, the products such as pine are also oriented by naturalism. But considering that the audience for this type of product is young children, they have a special appeal for the color and style of the product. Therefore, the style of pine products is also diversified. Adding cartoon elements and anime elements, the shape has obvious European aristocratic sense or the softness of Korean pastoral style. It is difficult to define with some special style attributes. However, there is a core that is constant, that is, it will be built around a theme, on the basis of modeling and painting. It can be said that it is gradually moving from stylization to thematic direction.
Highlight 3: Color diversity
Pine furniture has always been favored by consumers because of its natural texture and color and environmental attributes. But after all, color has a very important meaning and role in the growth of children. Therefore, in addition to the color texture of the pine itself, the element of color increases more or less in the furniture, which can bring different sensory effects to the product. The natural color makes the product look simple, and the washed white can make the product noble and elegant, and the partial bright color can make the product lively and vivid.
Board and wood combination
Highlights: aristocratic style, rural countryside into the mainstream
The biggest characteristic of the combination of board and wood is that its style orientation is relatively concentrated, mainly taking the aristocratic route or the small fresh route of the rural village. Another feature is the combination of the most materials and the most abundant forms of expression. Hand-painted patterns, piano paint, soft packs, artwork, etc. can add points to the product. Therefore, the price of the furniture combined with the wood and wood is also large, the shape is simple, only the European or Korean lines are reserved, mainly for the low-end market; the exquisite large-scale carving, the original taste preserves the classical or rural style, and then Coupled with the overall soft assembly, this type of suite is usually expensive, mainly for the high-end market, and even the high-end market.
Console table is a versatile piece of furniture that is typically narrow and designed to be placed against a wall. It is commonly used in entryways, hallways, living rooms, and other areas where additional surface space and decorative elements are desired. Console tables offer both functionality and style. Here are some key features and aspects of a console table:
Size and Shape: Console tables are typically long and narrow, allowing them to fit against walls without protruding too much into the room. They come in various lengths, heights, and depths, so you can choose a size that suits your available space and specific needs.
Material and Construction: Console tables are made from a variety of materials, including wood, metal, glass, or a combination of these. The choice of material can impact the overall style and durability of the table. Consider the existing decor and the desired aesthetic when selecting the material for the console table.
Design and Style: Console tables come in a range of designs and styles to match different interior themes. They can be traditional, modern, rustic, industrial, or have a unique and eclectic design. Consider the overall decor of the room and choose a console table that complements the existing style.
Surface and Storage Options: The surface of a console table provides a convenient space to display decorative items such as vases, lamps, artwork, or family photos. Some console tables may also have additional storage features such as drawers, shelves, or cabinets. These can be useful for organizing small items like keys, mail, or other essentials.
Functionality: Console tables serve various functional purposes. They can be used as a drop-off point for keys and wallets in entryways, a surface for setting down items in a hallway, or as a display area for decorative elements. In living rooms, console tables can be positioned behind sofas to hold lamps, books, or other accessories.
Versatility: Console tables can be used in different areas of the home, making them versatile pieces of furniture. They can add functionality and style to entryways, dining rooms, bedrooms, or even home offices. Their narrow profile allows them to fit in spaces where larger tables might not be suitable.
Mirror Pairing: Console tables are often paired with mirrors hung above them, creating an elegant and visually appealing display. The mirror enhances the overall look of the table and can make the space appear larger and brighter.
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