Affected by the real estate market, the Beijing home furnishing market has gradually become deserted since March this year, including the “Golden September and Silver 10†just past the same period last year.
The concept of consumption upgrades the market, the luxury homes are hot against the market
In the cost of saving money in various home stores, in order to change the marketing strategy of “severe coldâ€, luxury homes have risen against the market, showing a situation of rising.
Luxury home market is increasing month by month
The traditional peak season has just passed, and most of Beijing's home stores have been reduced by 20% to 30% compared with the same period last year, while the sales of luxury homes have not decreased, but have shown an increasing trend.
A few days ago, the reporter noticed that in the Beijing luxury home stores such as the home of the family, COFCO, etc., although the passenger flow has not increased significantly compared with the past, it has not been broken, and the younger consumers are obviously more than before. stand up.
"Now the purchase policy is so tight, it is very troublesome to change the house later, so I want to get it in one step. Now I don't have to worry about it any more." Mr. Wu said that the young couple are Beijingers and the house parents bought it. So, at home, they are also planning to do the best in their abilities.
According to the sales staff of the home store, in addition to Beijing customers like Mr. Wu, there are many foreign customers including Shanxi, Chifeng and Shenyang. Different from the previous form of purchase, “Now consumers like to go shopping without a problem, buy one or two pieces one by one, so we often see customers who are familiar with the face.â€
The relevant person in charge of the family said that the store's sales in October increased by 12% compared with the same period of last year, compared with 40% in September, and September increased by about 20% compared with August.
In addition, compared to some stores, the booths are vacant and difficult to attract business. Up to now, there are already 30 or 40 international brands waiting in line to enter the market.
Expert analysis
Consumption concept upgrade
For the luxury of luxury homes, Li Yujie, secretary-general of the Beijing Building Decoration Association's home improvement committee, believes that luxury homes have fixed targeted customers, so they have been affected by market changes for a long time. Today, luxury homes are hot. It has nothing to do with inflation.
Many high-end people turn their funds into real estate, especially villas, and luxury homes are just the “fit†of high-end properties such as villas, so luxury homes will show such a hot scene.
In addition, people in the industry generally believe that people are now paying more and more attention to the level of taste, especially with the development of society, more and more high-end people have been reluctant to eat party restaurants, but prefer to use their home as a social place. Therefore, the grade of home improvement is naturally very important. From this aspect, the development space of luxury homes will also become larger and larger.
It is understood that in the past few years, the scale of China's luxury goods industry has been growing by more than 20%. In this regard, Yuan Yue, president of Zero Point Group, said that China's luxury consumption has gone through the show-off phase and is undergoing a transition to the adaptation phase.
Industry experts further said that with the gradual deepening of consumption upgrades, luxury consumption will gradually return to the pursuit of a better, more quality and happy life. With the continuous growth of the economy and the rapid increase in per capita income, the Chinese luxury home market will continue to grow at a high rate in the next decade.
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