On November 14, 2011, Shunde's first home creative design week was launched in Longjiang. Shunde designers, Hong Kong designers and representatives of relevant furniture manufacturing companies and scholars in Shunde District will showcase their creative services, lectures, etc. during the four-day period. Ways to face to face communication.
The event was hosted by the Shunde District Economic Promotion Bureau and the Shunde No.1 Home Creative Center, a creative industry park with the theme of the home industry.
Xiao Haozhi, deputy director of the Shunde District Economic Promotion Bureau, said that the furniture industry, as one of the eight pillar industries of Shunde, in the economic situation of slowing down the development of the national furniture industry, how to promote the furniture industry to improve its competitiveness and market share is currently necessary An important topic of research. “Shunde’s furniture needs to be upgraded by design, and the government must set up a platform to bring together designers, design companies, colleges and manufacturing companies to create a cooperative atmosphere.†Zhang Zhichao, vice chairman of Shunde No.1 Home Creative Center, also believes Furniture products must have a unique product style to win a new round of competition. This event will build a full communication platform for furniture manufacturers and creative workers to improve the awareness of the furniture manufacturing industry in the home creative industry.
Many industry insiders believe that the current property market regulation policy has brought unfavorable factors to the furniture industry. However, in the exchange, Lei Haowen, the design director of Hong Kong Yutian Design Center Co., Ltd., believes that the opportunity is coming. "There are 36 million plans for the construction of affordable housing in the future, which brings a huge market to the furniture industry." However, Lei Yiwen also pointed out that the occupants of affordable housing are low-end consumers, which determines the small and medium-sized furniture enterprises. The design direction is to meet the preferences of low-end consumers.
For the current Chinese furniture market that is plagiarized, WITT Design Network design director Zhi Guanxian said that furniture companies should not only design, but also create a unique identity. “A company that is determined to be a brand should not be afraid of followers. For example, LV also has A goods, but consumers with high loyalty recognize not only the design style of LV, but the identity of genuine products, so it is known that there are similar styles of A. Goods, will also choose genuine."
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