Green Food Packaging Design Induction and Discussion (3)

Design procedure

The program includes product function requirement analysis, product specification definition, design scheme implementation, and printed product manufacture. For the above four phases, the main considerations are technical and economic factors such as market consumption demand, product quality, cost, and feasibility of manufacturing technology. Functional requirements analysis and product specification definition are the stages of asking questions and investigating and analyzing. The purpose is to understand some characteristics of green foods so that further design work can be done. If you take the general green food as an example, you should fully understand the design before designing. The characteristics, status, use, raw materials, performance, specifications of the green food, and the age, psychology of the consumer, etc., to determine whether the green food is boxed or bottled and packaged in size, material, capacity, size of sales package, and what is used Kind of hue and so on.

The main task of the implementation phase of the design plan is to conceive and determine the design plan. The difference between the design of green food packaging and ordinary packaging is that most of the packaging main body has a combination of green labels above the display surface. Some packaging has already been packaged and sold on the market before it is used for the right to use the green food logo. According to the specifications of the “Manual”, the green label series graphic is placed at the top of the screen and maintains a certain proportional relationship with the packaging (tags). You must not change the position without permission, and must not stack any other colors or graphics. This ensures the overall image of the package as a whole. Some packaging is designed after obtaining the right to use the green food logo. The design method based on the name of the green food can be adopted. The green food logo is placed in the prescribed position and the product name is placed on the main display surface of the packaging. , so that consumers can understand the effectiveness of the green food from the name of the green food. Green food products are rich in color, cold and warm colors can be used, the key is to have a sense of overall color, combined with the green standard harmonious and vivid.

The printed product stage is critical. A good packaging design requires excellent print quality to make the work perfectly reflected. For different green food packaging shapes, different packaging materials, different printing methods can be used. Designers should keep track of material selection and printing process to ensure the final printing effect.

In recent years, consumption of green food has become a trend that has gradually become a symbol of modern people's quality of life. The packaging design of green food as part of modern artistic creation is a manifestation of modern culture. Designers must consider and study technical aesthetics and commodity aesthetics so that the product achieves the unity of the material use value and the spiritual aesthetic value. The use of environmentally friendly materials to convey to consumers the concept of no pollution, safety, quality, and nutrition is the only way to increase the brand image of green food companies and expand market share. (Wang Min)