Trademark Design Knowledge Collection--Graphic Brand Logo (I)

Normal align=left>Chapter 3 Graphic Logos

Normal align=left> Graphic logos are divided into two categories: logo graphics logos and abstract graphic logos.

Normal align=left> Whether it is a figurative graphic or an abstract graphic, it draws on all the macro and microscopic images of the natural world and all the images that people create in production labor. The graphic trademark design can be used to design the theme of Dachuan, Celestial geography, flowers and birds, insects, animals, clothing, food, housing, transportation, etc. Therefore, it is not limited by language and territory. People can call out trademark logos only by identifying the graphics. Name or basic understanding of its meaning. Therefore, graphic marks and logos are the most widely used trademark marks in the world.

Normal align=left> Section I figurative graphic trademark marks

Normal align=left> Concrete image refers to a specific image. However, the concrete image in the concrete trademark is not an image in pure natural form, but a highly general, symbolic, and patterned image. Therefore, in the design of figurative graphic trademark marks, the expression of natural meaning is generally not used. Instead, the natural form should be used as the original form to summarize, refine, select, and change so that it has typical image features and distinctive personality characteristics. After the designer's artistic processing and concept creation. Create new visual images that express the connotation of the industry or product they belong to. The representational and imagery methods are usually used in the design. These two methods of expression also apply to the design of text and comprehensive trademark marks.

Normal align=left> First, appearance method

Normal align=left> The representational method is directly reflected as an obvious perceptual image, and the art image created indicates the nature of the commodity or business group.

Normal align=left> 1. Directly presenting product image

Normal align=left> The trademark of a “H” bulb in a German bulb factory (Fig. 87); the trademark of a tool manufacturer in France; the trademark of a US lock company (Fig. 89) Product image. This product image is not a purely natural form, but an image that has been highly summarized, refined, regularized, and patterned.

Normal align=left>2. Performance product brand name image

Normal align=left> The logo of Canadian HAAs Ropemaking Factory, which uses the image of the rope to shape the initial letter “H” of the brand HAAs; the trademark of the British Seagull brand shirt, which directly indicates the brand name of the product with a set of gradient seagull images; The trademark of China's "Butterfly Brand" cosmetics uses the sculpted butterfly image to shape the brand's first pinyin letter "H"; the trademark of Taiwan's Jixiang Brand Tiles directly uses the elephant to indicate the name and brand of the product.

Normal align=left> Such trademarks are translated into specific graphics in accordance with the literal meaning of the company's brand name. Make people at a glance.

Normal align=left>3. Performance and nature of business operations