Looking at it, China's e-commerce has been developing for more than 10 years. From B2B to B2C, the business model of e-commerce has matured and gradually entered the bottleneck period. In recent years, the price war between major e-commerce companies has been banned and intensified, and the entire industry is in urgent need of new models. In this context, the O2O model has successfully attracted the attention of all walks of life and became the focus of the competition. The key to the O2O model landing is offline service. As the first stop of offline service, can offline payment be adapted to market demand? Industry experts pointed out that POS payment security is the first roadblock for O2O development. With the popularity of POS machines, especially mobile POS machines, the issue of payment security has always been a thorn in the eyes of all walks of life.
For banks, unscrupulous merchants use pre-authorization and pre-authorization to complete cash transactions on the POS machine, and in a short period of time, they can take a lot of money. After such an incident, it is very difficult to recourse. In many cases, it is difficult to recover all the crimes of illegally cashed offenders.
For merchants, the "problem" POS problem made them frightened. According to media reports, there are more than 20 merchants in Shenzhen, and because of the installation of POS machines, they have entered the trap of stealing funds. During the National Day Golden Week, their customers did not receive cash in the background after the POS card was used for consumption. They were told that the payment will arrive after the National Day, and after the National Day, the POS installation merchants collectively evaporated, the funds involved. All were taken away, and everyone knows it.
In addition, POS transaction data leakage problems are also growing. According to the Verizon Data Disclosure Survey, in 2014, when retailers were leaking data, retailers were attacked by large-scale POS malware, and the threat of such malware is growing, which has made many companies uneasy. Imagine if your member's bank card information and consumer information are controlled by unscrupulous people, how terrible the consequences will be.
It is understood that after the POS crime, the police's evidence collection process is extremely difficult, and the processing cost is extremely high, which makes the police very annoyed, and the case can not be detected in time to a certain extent is to encourage the arrogance of criminals. To this end, industry experts pointed out that to ensure payment security, we should start from the source, and should fundamentally block the loopholes in crimes, so that criminals have nowhere to start. Experts have called for POS manufacturers to take the initiative to assume the role of “industry police†and to curb the occurrence of POS crimes through technological innovation.
In this regard, the head of Fujian Shida Computer Equipment Co., Ltd. pointed out that Shida equipment has been pursuing the perfect combination of safety and payment. They have the will and ability to take the accusation of “industry policeâ€, timely discover the crime loopholes and give them from the source. Solve, and propose that the POS industry can unite and hold a group to create a clear and assured environment for offline payments.
It is understood that Shida equipment, as a leading electronic payment company in China, has been working on the development of secure payment terminals for many years. The newly launched Shida S-950 POS machine has multi-layer data protection and multiple built-in system protection functions. There are hundreds of different means of attack testing and listing, which guarantees product safety and makes offline payment more secure.
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