Talking about the Position of Graphics in Packaging Design

[China Packaging Network News] Graphics, color, and text are the basic elements that make up a product's packaging. The graphic design occupies a very important position in the packaging of goods. Regardless of the style of packaging, the key lies in whether there is a unique idea and soul, whether to convey a visual beauty through the establishment and use of visual elements such as graphics. "Concise but not monotonous, rich and not too cumbersome has always been the highest aesthetic realm pursued by designers. For packaging graphic ideas, the rich connotation and design conception are particularly important and rare in the concise graphics. This aspect is the graphic itself. The characteristics of the transmission of information are determined, on the other hand, in order to adapt to today's information, such as the fast-paced information society, consumers are receiving graphic information while experiencing the unique humanistic care of the goods, thus enabling consumers to become better and better. Buy passion.

1, determine the theme to grasp the graphics in the packaging design ideas

The theme plays two roles in graphic creativity. It is both the starting point of graphic creativity and the end of graphic creativity.

In the process of creative graphic creation, we must first proceed from the topic, study and classify the characteristics of the topic itself, and sort out in order. That is to look for creative points. This is a divergence of thinking process. In this process, the theme can only be achieved because of the goal. Just as the sun's rays expand outwards indefinitely, each expansion can be a flash point. In this flash and flash collision. Always spark a creative spark. Therefore, the theme is the core starting point of graphic creativity. After clarifying the theme of the desired creative expression and finding the creative point, you can develop and develop your creativity without worrying about deviating from the fairway. For graphic creativity, the theme is the core of the entire graphic creativity. All graphic creative activities are centered around this core. In the process of creative graphic design, various methods and means can be used as long as they can show the theme. This theme can be a figurative thing such as 1 circle, 1 triangle, 1 leaf, 1 Ukrainian, etc. It can also be an abstract concept, such as "joy," "anger, etc. But anyway, the theme must be there. The graphic creativity without the theme is like a body without a soul, completely unaware of what you are doing. What is expressed, but for "creativity" and creativity, it is completely in formalism.

2, the graphics on the packaging of the transmission characteristics

2.1 Intuitiveness

Text is a form of information that conveys information. It is a symbol of a recorded language. If you do not understand the laws of this sign, you cannot read it. For example, in English, the packaging design is limited by the region. For some people, only a group of texts are arranged. Nothing can be realized and no emotion can be triggered. But if you use a graphic to express. But it can make people in different regions have a clear picture of the information contained in the map. The graphic is a simple and simple language that helps visual communication. This intuitive graphic seems to be observable for the reproduction of the real world, making people trust the information they convey more than the pure language. If you use some very realistic graphics for the packaging of goods, you can vividly show the excellent quality of the goods. Its persuasiveness far exceeds language.