School-enterprise cooperation to hold Tibetan tea product packaging design contest

[China Packaging Network News] The tea ceremony was held on the afternoon of the 15th with the "Affinity for Tibetan Tea·Painting Dreams" Tibetan Tea Product Packaging Design Contest jointly organized by the Ya'an South Road Side Tea Chamber member company Ya'an Cailong Tea Factory and Sichuan Agricultural University. The works of the 12 groups of players were shown and defended on the spot. Eventually, the works of 6 players were awarded.

In order to ensure the openness, fairness and fairness of the competition, the judges of the competition consisted of Wang Bo, Chairman of the Yaannan Roadside Tea Chamber of Commerce, Secretary-General Huang Chunyu, Ming Yulan, General Manager of Cailong Tea Plant, Director Zhang Deren, and Qi Guinian, Professor of Sichuan Agricultural University Tea Academy. Wendong Mei, the deputy director of the Wenxin New Media Bureau, and senior professional planners such as Li Wei, composed of professional judges and 10 public judges randomly selected on the spot. The judges scored the live show of the entries and the questions asked by the contestants. In the end, the works with the theme of “Hou De Ren Ai” won the first prize in this competition.

“In view of the fact that this competition was organized in cooperation between schools and enterprises, this requires that all entries must fully consider the characteristics and characteristics of Tibetan tea products, but also integrate the cultural elements and brand features of the company.” said Huang Chunxi, the competition. Not only does the contestants have a deeper understanding of Yaan's possession of tea, it also allows companies to obtain more new information from them, especially in the aspect of product packaging design, so that enterprises can draw excellent products from the future when designing packaging. Creativity and ideas to make their product packaging more Tibetan cultural characteristics, more in line with the needs of the market.