Wine enterprises choose anti-counterfeit packaging to prevent fraud

[China Packaging Network News] Each year when the New Year's fast is the most busy time of the year. The most troublesome thing is cracking down. Counterfeiters also want to make a fortune in this busy season, crazy fraud, fake wine There are countless markets on the market.

Now the counterfeiters are smarter than before. They no longer need to produce their own packaging boxes, bottles, and anti-counterfeiting labels. They can directly use recycled packaging and wine bottles to make fakes, and directly use low-cost ditching wines to fill real wine bottles. Not only consumers can To distinguish between authenticity and professional counterfeiting, it is also impossible for a professional liquor counterfeiter to distinguish one from another. Only one method can be used to discriminate between true and false. It is to open the scene to drink, and only by drinking can the authenticity be recognized. The road to anti-counterfeiting has brought great passiveness.

Du Zhenlin, chairman of Huade Anti-Counterfeiting Co., pointed out that the previous packaging and anti-counterfeiting labels would be narrower and narrower in the future development path. Enterprises should dare to innovate. In the future, the wine enterprises will be unified in the selection of packaging boxes and anti-counterfeiting labels. Wine companies will no longer look for two or three different companies and go directly to the anti-counterfeit packaging integration company. This kind of company will solve the problems of design, anti-counterfeiting and packaging one-stop.

The integration of anti-counterfeiting packaging will be increasingly accepted by liquor companies and some other companies that require anti-counterfeiting. The emergence of integration of anti-counterfeit packaging will fundamentally eliminate the occurrence of fraud, and counterfeiters can no longer be recycled through packaging. The packaging opened by the consumers will be destroyed along with the anti-counterfeit labels. The counterfeiters will not open any other way without destroying the boxes and the anti-counterfeiting labels. The wine enterprises will also move from passive anti-counterfeit to active defense, prevent fraud, and maintain corporate brand image. It is no longer a difficult matter.

Wine enterprises should choose from the following aspects when choosing anti-counterfeiting technology:

1. Anti-counterfeiting technology cannot be copied: Anti-counterfeiting technology cannot be a technology that most anti-counterfeiting companies in the market can do. It is necessary to ensure the uniqueness of anti-counterfeiting technology and non-replicability. Only in this way can the entry of counterfeiters be blocked from the technical threshold.

2, anti-counterfeiting technology to identify simple, fast: Consumers in the identification of the authenticity of the product to be convenient, anti-counterfeiting technology to be popular, consumers can know the authenticity through simple operations, such as nano-Humidity anti-counterfeiting technology, consumers as long as the water Or other liquids will quickly appear hidden full version of color text or images on the logo. Consumers do not use professional identification equipment. This is convenient and convenient for consumers.

3, the uniqueness of the material, can not be copied: some high-end anti-counterfeiting technology, although technically impossible to copy, but counterfeiters can still be copied exactly the same with the original label, the consumer query is still true and true system, through the anti-counterfeiting system query Really, only if the materials are forged and the uniqueness of the materials can guarantee the counterfeiters have no way to start.

China Packaging Network editors believe that wine enterprises will face more and more problems in the anti-counterfeiting road. Just because of the integration of anti-counterfeit packaging is not the long-term occasion for anti-counterfeiting. On the road to counterfeiting, only a large amount of manpower, material resources, and financial resources will be invested. The integration of anti-counterfeit packaging will make the road of anti-counterfeiting for wine enterprises easier and easier.