Nordic and Japanese-style simplicity
Swedish Design Studio The Stockholm Design Lab designed a new brand image and product packaging design for Askul, a Japanese office supply chain.
Although the Nordic countries 5 and Japan have the ultimate pursuit of simplicity, the style is more emotional and rational. In the case of Askul, we seem to see that the two minimalist styles are well integrated.
It's like a person who doesn't talk and laughs, and people who act rigorously occasionally show you a warm smile.
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