Candy packaging machine design with moderate packaging and green bag

Guide: In addition to these important factors of the mainstream consumer group, the vital packaging is often integrated into a specific cultural connotation or cultural heritage. The author believes that this culture should include brand culture, corporate culture, science and technology culture, history and culture, moral culture, ideology and culture, religious culture, and can learn from the so-called tea culture, wine culture and many other "brother culture"; culture, nature It will reveal the "grade".

Twenty years later, the present is not the same. The era of “quality is not afraid of the alleys” is gone forever. Brand and packaging are also important. It is said that now is a time to look at the face, if two candy of the same taste, consumers will first choose the brand effect and beautifully packaged, even if the two packages are exactly the same, then the latter also lost . If you don't taste it without putting it in your mouth, vision is faster to perceive and judge. Therefore, the packaging of food is very important, I just want to discuss the development trend of candy packaging industry and machinery and equipment today.

As far as packaging is concerned, the more stable a brand is, the less the incentive to expand into new markets. The consequence of this is that there are more and more packages in the store that look similar. If the confectionery industry wants to enter a new food market and attract a new customer base, it must work hard on candy packaging. As far as candy packaging is concerned, it continues to be hot due to its vast consumer base and active change cycle. What is the trend of sugar bags in 2015?

The packaging form of candy and chocolate should be determined by the market, and the packaging technology should be determined by the characteristics of the product. A typical solution to this is to use a pattern design that immediately identifies the brand. The design must also cater to the competition of commodities, continue to innovate, and give people a visual impact. Fortunately, the candy market has noticed this and is updating its product packaging to meet the changing needs of the society. Nowadays, the boundaries between the different products are becoming increasingly blurred. It has been difficult to distinguish which ones are candy and which are other foods.

In the confectionery industry, major confectionery brands can easily control the market because consumers around the world have already recognized these products both psychologically and in terms of taste. For example, the bottled xylitol chewing gum on the market is more suitable for young people's consumption psychology because of the improved packaging. In addition, in some eco-friendly countries, raw materials can also provide more room for packaging innovation.

The development trend of candy packaging machine Most of the newly introduced equipment in the market adopts new technologies such as servo motor and photoelectric tracking, which greatly improves the automatic control capability. Just as the seasons change and have their own laws, sugar packaging itself has its own rules.

For example, the automatic line of chocolate composite products consists of nearly 20 units. Due to the differences in process requirements of different varieties, not only the problems of adjustment of each unit itself, but also the speed coordination between units in the operation process, the unit adopts one unit. The total frequency converter controls the speed control inverter of each unit.

In recent years, because of the variety of candy varieties and the rapid update, manufacturers' requirements for equipment are multifunctional and adaptable, and multi-functionality is an important trend in the development of new equipment. Fortunately, domestic candy technology experts have achieved gratifying results in the introduction of cooperation and autonomy. In the field of candy equipment, they have launched an inflated toffee production line, a colloidal soft candy automatic line, an ultra-thin vacuum instant cooking unit, a cotton candy production line, etc.; packaging machinery There are single twist packaging machine, folding packaging machine, high speed pillow charter and so on. In terms of chocolate equipment, there are multi-functional color chocolate pouring lines, automatic chocolate composite products, chocolate extrusion molding lines, and chocolate quick refiners.

The future development trend of the candy packaging industry The competition for candy is getting white and hot; consumers are no longer just satisfied with the pleasure brought by the taste, but pursue higher taste, and are attracted by the beautiful packaging appearance. Tempted! Packaging has become more and more important! Therefore, for candy companies, the development of enterprises is inseparable from the products with packaging charm.

What should the mainstream consumer groups and market positioning packaging be designed for? Is there a package for all people? The answer is that even if it is, it is too difficult. After all, aesthetics has its subjective side. The fact is that in a variety of consumer groups, whether packaging can cater to the interests of mainstream consumer groups will play a very important role in the expansion of the candy market. The so-called mainstream consumer groups, the author believes, should refer to the dominant consumer group with considerable purchasing propensity and ability.

However, as mentioned above, since aesthetics has its subjective side, it is impossible and unnecessary to take care of all consumer groups. The so-called: the public is difficult to adjust. Therefore, the mainstream consumer group should be the main consumer force! Packaging design should be developed for mainstream consumer groups! The author believes that for different consumer groups, accurate market positioning, clear mainstream consumer groups, the use of appropriate, appropriate packaging to make the added value of packaging bigger!

Cultural Connotation and Packaging In addition to the important factors such as market positioning and mainstream consumer groups, vital packaging is often integrated into specific cultural connotations or cultural heritage. The author believes that this culture should include brand culture, corporate culture, science and technology culture, history and culture, moral culture, ideology and culture, religious culture, and can learn from the so-called tea culture, wine culture and many other "brother culture"; culture, nature It will reveal the "grade". The so-called "belly and poetry is self-satisfied"!

Otherwise, the gorgeous packaging may be pale because of lack of cultural support, lack of affinity and appeal, and it is difficult to cause people to resonate psychologically, which makes it difficult for consumers to psychologically identify with the brand. Taking science and technology culture as an example, we can consider introducing scientists, major scientific inventions, discoveries, etc.; taking ideology and culture as an example, can we consider introducing Laozi, Confucius and other thinkers and Confucian culture and other moral ideas throughout the packaging...

Design elements and packaging are supported by cultural connotations. If the cultural elements can be fully integrated with the five elements of trademarks, product names, health characteristics, physical image and capacity-health food design, the product packaging will become more It is in line with the market and more attractive market appeal. In fact, far from ancient times, there is such a packaging model, the story of "buy 椟 椟 珠 珠" does not explain the role of glamour packaging! Modern people with modern concepts should get more inspiration from them...

Fresh elements and packaging The current candy packaging industry fully demonstrates that vital packaging, often with some vitality and appealing fresh elements to cater to consumers, in order to get the consumer's goodwill. Whether this can be done has become an important breakthrough for design and decision makers. We must know that it is always a fixed pattern, a fixed style, and a fixed design of a fixed character. Just like eating a fish, it is good, no change, no new ideas, how to win the attention of consumers? What's more, today's consumers are getting higher and higher and more and more picky!

Moderate packaging and green packaging have a vital packaging, you should determine the proportion of different levels of consumption according to market demand, that is, determine the grade, especially pay attention to the mainstream consumer groups mentioned above; at the same time, should also be professional, environmental protection Sexuality, applicability and normativeness are effectively combined, that is, the so-called "moderate packaging". The industry once prevailed in the "luxury style". In fact, in terms of packaging, there is absolutely no need to blindly engage in ultra-luxury packaging. Otherwise, it will only cause flashiness and waste.

The internationally accepted "3R+1D" packaging principle, namely the principle of reduction, reuse, recycling, and degradability, the implementation of the Chinese-style "green packaging method", and the treatment of packaging waste and the safety of packaging materials Sexuality and regulation of human health protection. This kind of packaging is a humanized packaging!

In short, packaging is a tool for candy companies to try. To truly establish their own packaging, companies must deal with the relationship between market positioning, mainstream consumer groups, cultural connotations, moderate packaging, design elements and green packaging, etc., clear the mainstream consumer groups, clearly understand the cultural connotation and other elements in the packaging. An important role in design. Only in this way, packaging has its vitality!

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