Yesterday, Zhimei Sports Group and Shizuoka County Government formally established strategic partnerships. Ren Wen, chairman of Zhimei Sports Group Board of Directors, and Shizuoka Hiroshi, the Governor of Shizuoka Prefecture, signed a five-year strategic cooperation agreement on behalf of the two parties.
It is understood that according to the agreement, the two sides will conduct sports cultural exchanges and cooperation within the boundaries of China and Shizuoka Prefecture in Japan to develop sports events and related industry projects. The cooperation will begin with this year's "Fukuroi Marathon" and will be used to warm up the "Hanaira Hirashima Marathon" held in Shizuoka, Japan next year, laying the foundation for future in-depth cooperation.
At the same time, the cooperation marks the strategic deployment of Chi Mei Sports in the international market. After years of deep plowing in the domestic market, Zhimei Sports has become China's most successful sports event operator operating marathons. Relevant person in charge revealed that Zhimei adheres to the competition with five major concepts, that is, safety competitions, liveliness, professional services, excellent communication, and high brand value, and gradually formed the SOP (Management Standard) model for the operation of the Chinese marathon.
As of 2016, Zhimei Sports successfully operated more than 20 marathons such as Guangzhou, Shenzhen, Hangzhou, Shenyang, Kunming, Changsha, Hainan, and Nanchang. At the same time, Zhimei Sports was the only one of China’s three major goals to achieve “separation of management and managementâ€. Professional competitions - The single largest shareholder of the National Basketball League (NBL) Alliance. Starting this year, Zhimei is fully entering the field of sports venues and launching the “Zhimei Cube National Sports and Fitness Center†project. The plan will take four years to invest in the construction and operation of 100 convenience playgrounds in the economically developed regions of the country.
Shizuoka Prefecture in Japan is known as the "Football Kingdom" and sports resources are extremely rich. Its 2002 World Cup in Japan and South Korea is also expected to be the venue for cycling events in the 2019 Rugby World Cup and 2020 Tokyo Olympics. In 1987, Zhejiang Province and Japan’s Shizuoka Prefecture jointly organized the China-Japan West Lake Osmanthus Marathon, the predecessor of the official Hangzhou Marathon. This year marks the 30th anniversary of Zhi Ma’s “Hang Maâ€.
A person in charge of Chi Mei Sports stated that it is sitting on the largest sports population data resource and hopes that Chi Mei Sports will gain cooperation with Shizuoka Prefecture, Japan's sports county, to promote the healthy development of the Chinese marathon industry.
Reproduced from: China News
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