Xiaokuo has something to say: The first veneer brand company "BURTON" founded by Jake Burton, one of the founders of snowboarding, came to Beijing! Snow friends blasted! Let's go together and look cool
On the night of September 23, 2016, it was an unforgettable night for many single-boarders and trend-frenzy fans. Burton, an internationally renowned snowboarding brand founded in 1977, celebrated its 40th anniversary at Beijing Modernsky Lab. activity.
The scene invited Burton's global heavyweight signing skater, the legend of the snowboarding world, the absolute ruler of the post-Craig Kelly era freestyle competition Terje Haakonsen, Japan's new style skater Taku Hiraoka (Heng Gangzhuo), currently Burton's only sponsored professional skater He Wei (Little Tiger) and 12-year-old Burton Junior skater Su Yuming are all on the court.
From right to left, Taku, Xiao Hu, Su Shiming, Terje Haakonsen, and Jason
Taku Hiraoka (left) Su Yuming (fourth from left) Tiger (fourth from right) Terje Haakonsen (second from right) poses with fans P: Wei ashwei
P: and Wei ashwei
Terje Haakonsen, a living legend P: and Wei ashwei
In close contact with the idols, Burton also generously dedicated Burton Presents' annual premiere under the movie lineup at the event to take us on an amazing single-board charm. Music and beer undoubtedly opened the party of After Party. In recent years, the most eye-catching newcomers in the Mainland, LARRY'S PIZZA and DJ SunMeng, helped to promote the warm atmosphere of the evening.
Live DJ SunMeng P: Wei Wei ashwei
The Buton Fall/Winter 2017 Launch Party presents us with an attractive snowboarding culture and offers skiers an open season feast. Friendly and close-talking is undoubtedly the essence of this carnival.
P: and Wei ashwei
P: and Wei ashwei
As a famous American snowboard brand, Burton is favored by many players. Burton Craig's prototyping board production base with an area of ​​more than 1,000 square meters is full of Burton customized cutting-edge machines. Despite its ability to produce thousands of snowboards, Craig's is purely used for research and development, and is used only daily. Producing very small experimental snowboards, where Burton engineers can get inspiration and feedback directly from professional skaters, engineers, dealers and customers, and immediately put into the trial. Burton has become a globally renowned manufacturer of snowboard products because of their earnest and persistent pursuit of innovative business concepts. Burton cannot but be unaware of snowboarding.
It is reported that Buton Fall/Winter 2017 Launch Party will be held in 6 cities around the world in the near future, including: New York, Berlin, Toronto, Tokyo, Beijing and Paris.
Interested friends may continue to pay attention to you.
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