The custom made bottle is produced by Owens-Illinois (OI). The body of the bottle is embossed. The Goose Island logo and Bourbon County Stout's English brand name are engraved on the front, so traditional labels are not required. The embossed 16.9 ounce brown glass bottle replaces the 12-ounce and 22-ounce bottle previously used in the Bourbon County Stout. For beer enthusiasts who like strong stout beer, November 27, 2015 has special meaning: this is the day when Goose Island Winery releases its annual limited edition Bourbon County Stout. At the conference, Goose Island introduced a brand new packaging design. The customized bottle has two labels. The label on the back of the bottle adopts a conical design, while the bottle neck uses a unique banner type label.
From a design point of view, label production does not necessarily require a special labeling machine, but Goose Island emphasized the importance of the label at the beginning of the project, so in order to achieve the results, Constantia Flexibles used the Krones made by Krones. Rotary labeler to complete the bottle labeling. Brian Fischer, Vice President of Sales at Constantia Flexibles' Label Division said: "The banner tag is "seamlessly processed" on Goose Island's packaging line.
The packaging label was developed by Goose Island in collaboration with Constantia Flexibles. Both the back label and the banner label are made in a pressure-sensitive manner. The legal notice and other necessary information are printed on the back label, and the back label is tapered to match the new bottle shape.
The banner label encircles the bottleneck and features a 5/8-inch, pop-up label printed with a winery logo. This label is made from a proprietary substrate and can be printed on both sides while ensuring that the banner label is held vertically in the bottle. And we also do not need to take special box packing measures to protect the banner tag.
Goose Island is a pioneer in the production of barrels of stout beer. Since 1992, the brand owner has repeatedly used the Bourbon barrel. Two years ago, Goose Island received many 35-year-old Bourbon barrels from Heaven Hill Brands. The Bourbon County Stout made in these buckets was one of the dark beers that was released on November 27, 2015, along with others. Specially made stout varieties.
We asked Mark Kamarauskas, Director of Operations at Goose Island, several questions about packaging redesign. Here is his answer:
How is the new packaging design market accepted?
Kamarauskas: Unstoppable.
Is there any other packaging design company working with you on this concept? If so, what company?
Kamarauskas: VSA is our packaging design agency and participates in our packaging design
What is the number of limited edition packaging production in 2015?
Kamarauskas: Bourbon County Stout made only one batch, and the number is very limited. It all depends on the number of 35-year-old Heaven Hill barrels we have obtained. So, I'm very sorry, I can't give the exact amount.
Is the bottle cap traditionally closed?
Kamarauskas: We are using standard pick-up caps that are common in the craft beer category.
Is Bourbon County Stout in Goose Island multi-packed or single-bottled?
Kamarauskas: Only single bottle packaging.
Is this wine only sold through the winery? Or retail and on-site sales?
Kamarauskas: Both are parallel, but because of the limited edition, the number is limited. It is estimated that most will be in the hands of consumers on the release date.
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